“Tejano is never going to die. Tejano and conjunto will never die,” said Rudy Treviño. “As long as there’s quinceñeras and bodas and festivales and in back of our houses, we’re going to have it.”
But to remain popular, said Gerald Benavides, owner of the KEDAWhile social media platforms let people share music and culture, broadband access costs money. In contrast, radio is free, Benavides said. “All you do is just turn it on.”
“Our market for this genre needs so much more than just talent,” he said. “We need management, we need producers, writers, engineers, all the aspects that go into music.
When he plays conjunto for his daughter, who has not learned Spanish, he said, “[she] says, ‘I’m sorry, I don’t understand it.’ But I’ll tell you what, I play music from Linda [Escobar] or Max [Baca] or Flaco [Jimenez], and she’s the first one to stand up and dance.”
France Dernières Nouvelles, France Actualités
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