What began as a one-day, 500-person event in half of a two-floor building quickly doubled in size within a year:
Author:Gianluca RussoUpdated:Sep 12, 2019Original:Sep 11, 2019Though New York Fashion Week has style influencers galavanting around Soho and Spring Studios trying to get the perfect Instagram shot, fashionistas above a size 12 spent their weekend in Midtown at what has become one of the most buzzed-about events in the plus-size community: CurvyCon.
There are many ways to measure the success of CurvyCon: The number of attendees increase greatly every year, social media goes crazy for the event, media coverage captures it now more than ever and financially, it's increasingly a hit. But perhaps the best way to measure its success is to examine whether or not CurvyCon's mission has been reached: Is the mainstream market catching on to body inclusivity in fashion? According to Olisa, the answer is a resounding yes.
"Watching legacy brands like Nike, Anthropology and Loft — who have traditionally not served plus-size women — expand, that is the move, because Nike is a global brand, right? I don't know if they [financially] need plus or not, but they're deciding to serve us. That to me shows that things are starting to move in the right direction."
Another such brand is Target, which put on one of the three runway shows at this year's CurvyCon. Before the show began, Olisa explained to attendees that five years ago, Valentine started an online boycott of Target because of its lack of plus options. The brand instantly listened, reached out and took action. Target soon launched plus — working with the CurvyCon gals — and Valentine even opened its runway show at the event.
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