Take an inside look at BrownsFashion's Berlin pop up.
, you know that the city is fueled by, and revolves around, club culture. To that, much of Berlin's most influential art, fashion and design is spurred by what happens at night.
The industrial space was an apt fit for the retail-cum-experiential takeover. And an appropriate, raw place for doing something a little more experimental in retail. After all, with brick-and-mortar shopping in a state of flux, traditional in-person shopping standards are breaking down and being morphed.
“I spend most of my time between Paris and Berlin, yet my work differs very much in each place,” he mused. “So, when I’m in Paris, I tend to do more romantic images. [Here in] Berlin, it’s that kind of dark vibe. More gritty. That’s the roots we’re coming from. And if people can relate to that, then that’s cool. If they can’t, then don’t come to Browns.”Next door to Loveless's setup, Truth And/Or Consequences read shoppers palms.
Here, Fraley Jr., an Atlanta native, sang and danced around a Lewis Carroll-inspired installation he and Miklos created. He slipped in and out of Browns’ pieces as he moved, providing the audience with what are normally very private moments. There was something entrancing about the sugary,-setting combined with his motions. The space became ethereal and intimate, a palpable contrast to one's standard shopping environment.
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