Boutique candles, smart diffusers, mood-boosting laundry detergents: The home fragrance market is poised to smell extra great in 2024.
In 2024, the crisp and uplifting aroma of walking into a luxury hotel won’t just be reserved for vacation, nor will the peaceful scent of a spa be reserved for a self-care special occasion. That’s because the home fragrance market is entering its quiet luxury era.
Pagel attributes the growth of both Illume and Good Chemistry to a consumer interest in cultivating a peaceful, relaxing, and pleasant environment through scent that’s distinct from outside environments, like the office. This isn’t just wishful thinking: Dr. Dalton says our olfactory systems and brainsof AIR Mists after its consumer research found buyers were specifically seeking scent as a means to boost their mood.
This theme of scent transportation inspired actor and entrepreneur Hilary Duff’s initial launch of home scents for her fragrance plug-in device brand, which launched in November. Duff, chief brand director of the company, says one of the brand’s three initial scents—named—aims to be transportive to a relaxing, tropical island getaway reminiscent of the annual Hawaii trips she used to take with her son, Luca Cruz. “ holds a lot of memories,” says Duff.
Similarly, Homedic’s new SereneScent fragrance diffusers are setting new standards for fragrance delivery and lifespan. “This diffuser is equipped with technology to deliver a waterless, long-lasting, evenly distributed aroma with no residue, dispersing fragrance for up to 30 days without replenishing the fragrance oil,” says Kaufman, who explains that the device uses filtered air rather than water or heat, to move with a space’s natural airflow.
In 2024, transportive and bespoke home fragrance is projected to continue wafting widely, with new scent ideations and fragrance delivery methods hitting the market. As more home-care brands experiment with scent profiles and play with the emotive power of fragrance, we’ll no longer have to hypothetically stop and smell the roses—or whatever else makes you feel exactly how you want. We’ve got a candle for that.
France Dernières Nouvelles, France Actualités
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