FRANCHISE IMG will be the exclusive publishing agent for the hit mobile game franchise Angry Birds, expanding its existing global licensing representation agreement with the brand’s parent company …
This is the first time the Angry Birds brand’s consumer products and location-based entertainment licensing and publishing rights will be consolidated under one global agency. IMG will seek to expand the franchise’s current publishing program, which includes regional deals with Penguin Children’s Puffin and Nordic publishing house Storytel, with new global and regional deals for books, comic books, audiobooks and activity books featuring the brand’s characters.
IMG and Rovio Entertainment’s existing partnership has seen the franchise grow to a children’s sports and lifestyle collection with Venum, plush toys with Mighty Mojo, apparel with Four Seasons and a children’s headphone line with Powerlocus. Ahead of Angry Birds’ 15 anniversary in 2024, the two companies are also working together to grow the brand’s global footprint through location-based experiences.
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