IMG has hired former Sky Sports MD Barney Francis to “lead its production business into a new era.” Francis is viewed as one of the major players who established Sky Sports as the globa…
Francis is viewed as one of the major players who established Sky Sports as the global force it is today. During a 20-year spell with Sky, which included more than a decade as Sky Sports MD, he oversaw a doubling of its channel offering to 11, adding premium sports such as Formula 1, golf’s Masters and the NBA.
The Endeavor-owned firm produces around 20,000 hours of sports programming for more than 200 federations, associations and events. “As a key member of my leadership team, he will play a catalytic role in our strategic growth and development plans as we evolve our model to better empower rights holders to develop and deliver innovative, multiplatform content that engages fans directly,” he added.