Imax CEO Dampens Box Office Expectations for July Theater Reopening

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Imax CEO Dampens Box Office Expectations for July Theater Reopening
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Richard Gelfond also discussed the major studios continuing to push back theatrical release dates for their tentpoles as movie chains prepare to reopen their doors

Imax CEO Richard Gelfond cooled speculation about major box office for Hollywood tentpoles when they help reopen the movie theater chains in July when he appeared at an investors conference on Tuesday.

"I'm concerned that people are focused on the opening weekend. Investors have to get that out of their minds. It's not going to challengeas the biggest opening of all time. That's just not happening," Gelfond told the Credit Suisse Annual Virtual Communications Conference during a session that was webcast.

For Imax, which Gelfond said has a strong balance sheet as its theaters remain closed, likely until early July, next month's reopening by the major movie chains will be about getting film-goers to return to the multiplex safely and comfortably with limited capacity and social distancing. He also discussed the major studios continuing to push back theatrical release dates for their tentpoles as movie chains prepare to reopen their doors. "You never know until the release date is the bottom line We're dealing with government regulations and a virus," Gelfond said.

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