Imax CEO Bets Big On ‘Avatar: The Way of Water’ China Box Office Prospects

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Imax CEO Bets Big On ‘Avatar: The Way of Water’ China Box Office Prospects
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Richard Gelfond told an investors conference James Cameron's long-awaited sequel has reached 'one of the highest pre-sale levels we’ve ever seen' ahead of its Dec. 16 global release.

The sequel will open on 1,700 Imax screens in 89 countries on Dec. 16. Gelfond said the pre-sale numbers forcan’t be made public yet, but he did add: “It’s one of the highest pre-sale levels we’ve ever seen. So I’m extremely excited aboutThe Disney and 20th Century movie will open in China on Dec. 16, the same day it hits North American theaters.landed a rare berth in China for a Hollywood movie since the pandemic began.

Gelfond told the Wells Fargo conference that China relaxing its zero-COVID policy could boost box office for thesequel, but continuing regional lockdowns could depress business for the Hollywood tentpole. “It’s volatile … Because if not enough people go, that’s definitely a risk,” the Imax CEO argued.sequel, but touted its production values.

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