Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company's Norway branch wants to use the brand's experience to help parents browsing the baby-naming department.
The company's Norway branch wants to use the brand's experience to help parents browsing the baby-naming department. Ikea Norway has built a name bank with more than 800 listings available on its website. The names are drawn from ones Ikea has given to its furniture instead of product numbers since 1948. The company's Norway branch wants to use the brand's experience to help parents browsing the baby-naming department.
“After all these years, has built up a large ‘catalog’ to pick from,” Ikea Norway said in a statement.
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