iHeart will use Sounder’s automated advertising service to allow marketers to place ad spots in shows that fit with their respective brands’ identities.
, a podcast platform formed in 2019 by former Spotify and Google executives, the companies said on Wednesday.
The investment will coincide with a commercial partnership between the two companies that will see iHeart’s 750+ original podcasts use Sounder’s technology to improve audience data insights and boost monetization. iHeart will also use Sounder’s automated advertising service, called Audio Data Cloud, that will allow advertisers to place ad spots more seamlessly in shows that fit with the company’s brand identity.
, a former sales and operations manager at Google. “We’re excited to have iHeartMedia as a commercial partner and strategic investor. We are eager to help iHeartMedia, the world’s leading audio publisher, realize the true value of audio,” Amin, Sounder’s CEO, said. The partnership comes one year after iHeart acquired the ad technology firm Triton Digital for $230 million.
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