A wave of good and bad retail earnings reports in recent days highlights one key theme for the industry: Value is winning.
. And as more sales shift online, the pair are on solid footing. Both companies logged e-commerce sales growth of more than 30%.
"The modestly more cautious consumer mindset has been helpful here as it drove more shoppers to TJX's stores to look for bargains," GlobalData Retail Managing Director Neil Saunders said. But Retail Metrics' Perkins says the millennial generation, which includes people born between 1981 and 1996, was somewhat "traumatized" by what their parents faced during the Great Recession, in 2008 and 2009, pivoting their mentalities toward wanting to save money however possible.And in turn, Walmart and Target have been investing more money to make their businesses more appealing to younger consumers. Walmart bought Jet.com for $3.
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