If I Own It, It Must Be Good: What Is the Ownership Effect?

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If I Own It, It Must Be Good: What Is the Ownership Effect?
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The reason why some people have a garage full of stuff they don't use could be the same reason why we have trouble changing our opinions, explains mbialek82

Research indicates that when you own a thing, it becomes more attractive, valuable, and of better quality to you.

The "mere ownership effect" of ideas could slow down progress not only in science, but also in the economy, in politics, or in culture.or value—let’s say, a mug. What influences your evaluation? Probably the way it looks, maybe its quality. But there’s another, seemingly irrelevant aspect that matters more than you might think—whether or not you own it.

Studies conducted through decades show that mere ownership applies not only to physical items, such as playing cards or chocolate bars, but even to abstract objects such as beliefs or values. Moreover, you do not have to legally or physically own the object, it’s enough that you treat it as if you own it. For instance, we tend to like the first letters of our names better than any other letters. Obviously, neither you nor I can own a letter, but since they are somehow ours, we like them better.

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