Supermarket chain Iceland reveal they will freeze prices of their own-brand Turkey this Christmas
this year. This comes amid a sharp 32 percent rise in turkeys in most supermarkets due to ongoing issues with supply chains and the outbreak of avian influenza.
The affordable range of turkeys at Iceland start from just £10. They will be available to purchase both in store and online from Monday, November 14. Richard Walker, Managing Director at Iceland Foods said: “As a cost of living initiative to support our customers ahead of Christmas we’ve been working hard for months to ensure that everyone can buy their Christmas dinner at a low price. Recent news has suggested there’s been price increases on frozen turkeys as the outbreak of avian flu takes hold; we will be freezing our prices and will do so until Christmas.
Walker said: “This year has been far from easy for our customers, and we want to make sure that no one is disappointed at Christmas which is why we have brought back our turkey insurance. “With the noise surrounding turkey shortages right now plus concerns over the recent bird flu outbreaks, we wanted to reassure our customers that Iceland is ready to deliver and that there are no issues with our frozen stock.”
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