The mostly-automated Rent the Runway store lets you pick out whatever you want, scan it through a self-checkout system, and walk out with your bounty.
"It's like the Amazon Go model of shopping," Rent the Runway COO Maureen Sullivan told Business Insider."It's all automated. You just scan the barcode on the item, throw it in your bag, and walk out."
The company's other retail locations operate more like traditional stores, with salespeople and price tags: The biggest selling point for those locations is that you can order a piece online, and pick it up in person.The 8,300 square-foot space was designed by an all-female team using data collected from other Rent the Runway retail spaces.
The checkout process was as seamless as Sullivan promised, although finding my personal QR code to do the checkout required digging around in the Rent the Runway app. The scanned items instantly appear in my virtual closet displayed on the register, and there are slots next to the scanners for unwanted hangers.
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