I quit my job as an investment banker and started my fashion brand because I hated waking up and going to work
Snower is the 26-year-old founder of Le Alfré, a menswear line. He started his fashion brand — which has done $230,000 in sales since launching in March 2022, documents show — after quitting his job as an investment banker in New York City. Putting on a pair of nice loafers, taking the train to work in New York, and looking like a banker — that's cool. That's what a lot of people, including me, signed up for.
There's such high expectations when you're dealing with billion-dollar companies, and it's extremely demanding. I wanted to go into branding and marketing because I was always creative. But when I started interviewing at other companies, many didn't take me seriously as a creative because I had only finance experience. So I couldn't land any jobs.
I couldn't find a brand, in general, that actually resonated with me. I wanted something cool, fun, sophisticated, and classy that spoke to someone my age and that was high quality.
France Dernières Nouvelles, France Actualités
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