WIRED Premium components. Extremely light, all-carbon-fiber frame. Incredible paint job. Reliable 250-watt smart Mahle drivetrain. Versatile 11-speed gearing system. TIRED Incredibly expensive. My friends call it the “Wife Bike.”
Premium components. Extremely light, all-carbon-fiber frame. Incredible paint job. Reliable 250-watt smart Mahle drivetrain. Versatile 11-speed gearing system. Integrated front and rear lights. FeelsIncredibly expensive. I’d feel nervous locking it up in front of the bar. My friends call it the “Wife Bike.”is usually the one that provokes an immediate, visceral, emotional response.
When I've gotten direct-to-consumer bicycles, it’s been hit or miss. Sometimes they arrive in great shape, but if the bike costs under $1,000, it usually doesn’t. Forks arrive horrendously bent, or the mangled gearing dangles out of a stab wound in the side of the cardboard. Then the manufacturer tells you, “We don’t have any left in stock, so you can either repair that one yourself, or you can mummify the box in duct tape, schedule your own FedEx pickup, and not get a replacement for three months.” It's annoying—not that I’m speaking from personal experienceIt’s a remarkable act of trust in both FedEx and the customer that LeMond designed his own packaging to ship a $4,500 bike direct-to-consumer, without a mechanic to do things like check the brakes.
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