“I was initially leery of Vegenaise, in part because fake mayonnaise, at least in the circles I ran in, was considered an embarrassing thing to eat. But now I love it.” — EdibleComplex, Eater senior editor
A few years ago, I reported a couple of stories about Josh Tetrick, the founder of Hampton Creek. Now known as Just, the company had gotten journalists like me to write somewhat breathlessly about its plans to make egg-free mayonnaise. The way they spun it, the world had never seen such a thing, and would henceforth never be the same.
I was initially leery of Vegenaise, in part because I had tried and failed to enjoy Follow Your Heart’s vegan cheese shreds, and in part because fake mayonnaise, at least in the circles I ran in, was considered an embarrassing thing to eat. Real mayonnaise was where it was at, particularly if it was actually aioli or a food snob-approved brand like Kewpie or Duke’s.
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