Why authors like Isabel Allende have moved the traditional book tour online.
, authors' marketing and promotion strategies have increasingly shifted online as Covid has made book tours impossible.
"I missed - and I still miss - interacting with readers in person," she says, speaking from her home in Jackson, Mississippi. "But what I love about doing virtual online events is that readers who maybe wouldn't have had access before, now have access. "We remind them it's OK if you're not OK. We're honest also about our own mental health struggles during all this."
Natalie Tindall is the director of the University of Texas at Austin's Stan Richards School of Advertising and Public Relations, and also a published writer. She says the online world gives authors an opportunity to build "authentic relationships" with readers. "The challenge is that it's harder to gauge those readers' responses. You lose some of the potential for debate, for animated discussion," says Ms Dean, whose first book, a thriller called Girl A, was published last year.
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