Sometimes being a skincare creep pays off
Photo: Getty Images I was traveling on business in Dublin recently and couldn’t stop staring at her face. She was a hotel publicist, willowy and beautiful, with arrow-straight posture, eyes like a Disney fawn, and a singsongy lilt. But what had me really transfixed was her skin. So fresh-faced and dewy.
Instead of politely excusing herself to the bathroom, never to return, she launched into an excited monologue about a product I’d never heard of, but which she insisted all Irish women swear by: E45 dermatological cream. She rarely wears makeup, she said, and only sometimes swipes on a facial toner . But she slathers on “an obscene amount” of E45 each morning and night after washing her face.
$34 at Amazon Buy $34 at Amazon Buy Committing the three-character name to memory, I rushed out the next morning in search of a drugstore. The E45 packaging was the ugliest thing I’d ever seen; hemorrhoid creams had more sex appeal. Sold in 12- and 36-ounce tubs, it was easy to imagine old Irish grannies placing it in their grocery carts next to economy-size squeeze bottles of Yorkshire Relish.
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