The Democratic Party's brand is so toxic in some parts of rural America that liberals are removing bumper stickers and refusing to acknowledge their party affiliation publicly.
In Pennsylvania, Lt. Gov. John Fetterman, a leading candidate in the state's high-stakes Senate contest, insists his party can no longer afford to ignore rural voters. The former small-town mayor drove his black Dodge Ram pickup truck across five rural counties last weekend to face voters who almost never see statewide Democratic candidates.
The Democratic Party’s struggle in rural America has been building for years. And it's getting worse. Biden overcame rural losses to beat Trump in 2020 because of gains in more populous Democratic counties. Perhaps because of his victory, some Democratic officials worry that party leaders do not appreciate the severity of the threat.
Even if Democrats continue to eke out victories by piling up urban and suburban votes, former Sen. Heidi Heitkamp of North Dakota fears her party will have “unstable majorities” if they cannot stop the bleeding in rural areas. She criticized her party's go-to strategy for reaching rural voters: focusing on farmers and vowing to improve high-speed internet. At the same time, she said Democrats are hurting themselves by not speaking out more forcefully against far-left positions that alienate rural voters, such as the push to “defund the police.”
To help win back rural voters, the Democratic National Committee has tapped Kylie Oversen, a former North Dakota state legislator, to work with rural organizers and state party rural caucuses as the chair of the national committee's rural council. The DNC also says it's sharing resources with people on the ground in rural areas to help improve training, recruiting and organizing.
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