The Virtue Full Shampoo and Conditioner Duo is among Jennifer Garner’s favorites from the brand. The formulas, now $73, give hair significant fullness, bounce, and shine after a single use.
Frankly, the idea that shampoo can magically bestow bounce to limp hair has given me pause in the past, and so-calledis a pair of strand-plumping, volume-boosting formulas that deliver fuller-looking hair after a single in-shower use. Furthermore, the set adds bounce and shine to dull, limp tresses, delivering a healthier-looking head of hair overall. Designed for all hair types and textures, the formulas are safe for color and keratin-treated hair.
The first time I dried my hair after using Virtue’s volumizing set, I was shocked. My typically non-descript hair had taken on a new life; that of an “80s movie star,” as my boyfriend noted, with bombshell volume and a thick, healthy feel I’d not been used to. Impressed, I washed my hair the following day with the formulas, just to confirm they were, in fact, to thank. Upon drying my hair, I was met with equally fluffy tresses.
In addition to boosting volume, the formulas strengthen weak strands by virtue of the brand's proprietary vegan keratin, and add shine thanks to artichoke leaf—which, per the brand, seals the hair cuticle. From a sensorial standpoint, the formulas are fantastic: The shampoo creates a fluffy, satisfying lather, and the conditioner provides ample slip, allowing me to rake it through my tangle-prone tresses. As with all Virtue products, both smell luxurious.Furthermore, shoppers—many of whom struggle with flat hair—swear by the plumping powers Virtue’s formulas provide. One shopper, who is over 65, says the set is perfect for “older people whose hair is losing shine and elasticity.
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