'It spoke to me like no other email about a blouse had'
Photo: Courtesy of Everlane When you’re an inveterate online shopper who opens emails from a gazillion different stores each day, it’s rare that a “new arrival” really stands out. Sure, I could see myself wearing that smart blue-and-white striped button-down . Or that pair of red patent-leather sandals. Or that bag. But then a new email promoting a new item arrives, and the ongoing cycle stops most of these appealing things from moving from my in-box to my shopping cart.
I tried on the blouse in all of the available colors and patterns , and was impressed by how little it looked like it was from Everlane. It’s not that I dislike Everlane, but as someone who loves simple clothing in stripes or neutral colors, I know how easy it would be to shop there often — and end up looking like everyone else who shops there often. But the Air Ruched Blouse felt unique. It has a flattering drawstring neckline that can be adjusted, and looks good tucked or untucked.
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