Hyundai and Genesis Announce Partnership with NHL & NHLPA
Photo: HyundaiHyundai Canada, Genesis Canada, the National Hockey League Players' Association and the National Hockey League today announced a multi-season partnership making Hyundai the official automotive partner of the NHL and NHLPA in Canada. This of course includes the luxury Genesis brand.
For Hyundai Canada, this is a new step in its commitment to hockey. Since 2010, the Korean automaker has supported community programs that improve access to the game for youth in underrepresented, marginalized communities. "Hyundai has long been champion of Canada’s hockey community at the grassroots level. On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA’s official automotive partner starting next season in Canada.
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