Hulu announced it plans to roll out a “binge advertising” experience to its 26.8 million monthly paid subscribers.
The streaming company plans to roll out a "binge advertising" experience, which comes as advertisers are increasingly seeking to reach customers in a way that doesn't annoy them or disrupt their experience.
Hulu's new "binge advertising" experience comes as advertisers are increasingly seeking to reach customers in a way that doesn't annoy them or disrupt their experience. This new format will "make it possible for marketers to target binge viewers with a creative that is situationally relevant to their viewing behavior," the company said in a statement.
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