HUD launched inquiries into whether Twitter and Google engaged in housing-discrimination practices
By Tracy Jan Tracy Jan Reporter covering the intersection of race and the economy Email Bio Follow March 28 at 2:49 PM The Department of Housing and Urban Development alerted Twitter and Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic ad targeting tools, according to three people with direct knowledge of the agency’s actions.
A Twitter spokesman said company policies prohibit targeted advertising when it comes to racial or ethnic origin, religion, negative financial condition and commission of a crime, and declined further comment on HUD’s interest in the company.
[Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints] If a U.S. administrative law judge finds after a hearing that discrimination has occurred, the judge may award damages for harm caused by the discrimination, impose fines, or order injunctive relief, according to HUD officials. If the matter is decided in federal court, the judge may also award punitive damages.
According to the government’s charges, Facebook combines data it collects about user attributes and behavior with information it obtains about user behavior on other websites and in the nondigital world. The agency alleges that Facebook then uses machine learning and other prediction techniques to classify people to project their likely response to an ad.
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