The former chief of Eddie Bauer will help drive growth of the sustainable apparel and accessories brand.
At Cotopaxi, Huang will focus on brand development and the elevation of consciously designed and manufactured products.“To say I’m excited to join Cotopaxi would be an understatement,” Huang said. “Every once in a while a company comes along that is not only new and different, but has an energy, a soul, and a purpose that makes an organization remarkable.
Cotopaxi announced the intention to search for a president in December 2021 as a result of its growth, which has seen the brand nearly double its sales every year since its founding in 2014. Smith personally vetted over 1,000 applicants before settling on Huang. He said that finding a leader who understood the company’s mission was paramount. The outdoor apparel and accessories brand’s mission since its founding is to create sustainably designed outdoor products that advance education, health and livelihoods around the world. In 2021 alone, Cotopaxi assisted nearly 1.3 million people living in poverty.
Cotopaxi is named for a mountain in Ecuador where Smith spent a lot of time in his youth. It started out as a colorful backpack brand, but has since branched out into apparel and other complementary products. Early in its life, Cotopaxi attracted some other high-profile investors including Toms founder Blake Mycoskie through his Toms Social Entrepreneurship Fund, as well as Neil Blumenthal, Smith’s former classmate from the Wharton School and the cofounder of Warby Parker and Harry’s.
“We are elated to name Damien to our team,” Smith said. “He’s an incredibly talented individual with an authentic passion for our mission to fight extreme poverty. His position as president is integral to the next stage of growth. Cotopaxi has always been first and foremost about people, and Damien’s diverse experience in both business and leadership are skills that we trust he will deftly apply at Cotopaxi.
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