Steve Winwood’s “Higher Love” has popped up in my life more frequently than David S. Pumpkins at a Halloween funhouse.
for Record of the Year in 1986. In college, I sang it with my a cappella group at all our concerts . My wife and I performed it with a group of our closest friends to cap off our wedding. It’s possible I’ve heard more people solo on “Higher Love” than Winwood himself.
“[‘Higher Love’] put Whitney Houston back in pop consciousness,” explains Larry Mestel, founder of music and marketing outfit Primary Wave, which purchased half of Houston’s estate for $7 million earlier this year. “The whole idea, for us, was to lead through music. So this is a great way to restart Whitney’s brand and do some very big things.”
The song has already garnered gold certification in the U.S., Canada, the Netherlands, New Zealand, Switzerland and Germany while going platinum in the U.K. and Australia, and double-platinum in Ireland. Boosted by over 175 million Spotify spins, Houston clocked nearly 800 million streams in the U.S. over the past 12 months, up from just over 500 million in the year prior.
The story of Houston’s “Higher Love” begins with the decision to bury it on a b-side back in 1990 amidfrom Clive Davis, her boss at Arista Records, that she’d be pigeonholed as a cover artist. It resumes with Mestel, who knew the Houstons from his days at Arista and reconnected with them through mutual friends before buying into the estate.
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