How Warner Bros. Discovery's MotorTrend beat the odds and went from magazine publisher to a 9-figure video and digital business
a joint venture in 2017 of MotorTrend and its cable channel Velocity . The following year, it acquired Scripps Networks Interactive, parent of HGTV, Food Network, and other cable networks, as another step in that expansion.
To jumpstart MotorTrend, Discovery hired Wellen, who had led the digital transformation at CNN Worldwide.
"Automotive content translates on all these platforms," Suggett said."A '64 Mustang is always going to be cool." Suggett is keen to do more programming for the Spanish-speaking audience. He also looks around at the wider WBD portfolio and imagines how MotorTrend could play in the scripted realm.MotorTrend is seeking to offset content costs with coproductionsshrinking content budgets.
Wellen said the company so far has been able to offset its declining linear revenue by producing evergreen content that can be monetized many times over by releasing it on multiple platforms for set periods of time. MotorTrend's content also is
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