how a pagan fertility festival, a Christian martyr, and English poetry connect with this now ubiquitous, commercialized celebration of love 😳⤵️
, says those origin stories were popularized in the 19th century to give the holiday a historical grounding, particularly as a counterpoint to society’s fears about its commercialization.
“Saints’ days are often merged with pagan holidays…, so it’s very possible that Lupercalia turns into another fertility holiday that somehow gets associated with St. Valentine, and over a period of time, all those associations stay connected and mean something to people. But," Nelson adds, "I don’t know of anyone who has gone back to that early period of Christian history and really affirmed that story, so I’m a little skeptical whether it’s true.
Ambiguous origins aside, Valentine's Day exploded in U.S. popular culture beginning in the 1840s, although it was confined to a veryidea of romantic love. According to Nelson, exchanging gifts, particularly spoons and gloves, became a way for heteronormative couples to convey a sense of permanence with their beloved, and, traditionally, they remained each other's Valentine for the entire year.
“For the most part, married women are not expected to work …, so the ‘ideal’ is that you’re marrying someone who can support you,” Nelson continues. “It coincides with a shift with middle-class families in the U.S. in patterns of courtship and the ideas of what marriage should be — and romantic love is actually a positive part of courtship rather than a dangerous part. Before this period, it’s the father who decides who gets married among his daughters.
even easier. This, coupled with the advertising boom of the early 20th century, eventually paved the way for large companies like Hallmark to dominate the preexisting market for Valentine’s Day cards.
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