Through social media marketing and glitzy designer collaborations, Ugg has finally made headway with male consumers
AS RECENTLY AS 2016, ads pushing Uggs for men showed New England Patriots quarterback Tom Brady loafing indoors in the brand’s cozy shearling-lined slippers, looking barely awake and exuding little energy. These days, you won’t find Mr.
Brady’s mellow smirk anywhere in the 41-year-old company’s New York City showroom. Instead, much livelier imagery sits alongside displays of the fuzz-filled boots. One framed photo captures Kofi Siriboe, a Ghanian actor with nearly a million Instagram followers, bounding down a city street dressed entirely in red, save for the beige Uggs on his feet. In another, Migos rapper Offset kicks...
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