Here's how these 2 young influencer marketing entrepreneurs have tapped into TikTok:
Mohamed had been studying for a master’s degree in computer science, with plans for a career in data science. “I was really interested in AI and Machine Learning,” he says. “I made it to the final stage in the interview process for a job at Amazon, but not getting any further was the push I needed to start something myself.”
The pair came up with the idea of creating an ecosystem to link app marketers to influencers, and influencers to more apps. The result was Yoke Network, which has three parts to the business. The influencer marketplace is run via a mobile platform where influencers read a brief, copy the link, then create content to promote it and get paid by their performance.
He says: “You can have hundreds of followers and go viral and get millions of views if the content is good. This makes it a better creative platform than other social channels because the model really allows creators to come out of their shell. By comparison, Instagram now feels pretty stale. And content that begins on TikTok accounts for much of the interesting content you find elsewhere.”
Mohamed says: “In 2019 we generated revenues of £250,000 . We doubled that in just the first quarter of 2020 and expect to turn over £2 million by the end of this year. Before the pandemic, we had a team of nine, plus one part-time person. We’re now hiring to fill a further four new roles and within the next few weeks we expect to be a team of 14 or 15.”
France Dernières Nouvelles, France Actualités
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