“A good Eurovision song has to connect with all the different people of Europe”
) and the ability to enunciate English lyrics more clearly than any native speaker help to explain why this small nation is the world’s third largest music exporter, after Britain and America. Sweden’s pre-selection for Eurovision is one of the country’s biggest annual television events. Even unsuccessful contestants often end up as stars. A cottage industry has emerged: Swedish composers write songs for their own country and also for others.
“A good Eurovision song has to connect with all the different people of Europe,” says Mr G:son; the key is not a particular style but something distinctive and attention-grabbing. Eurovision artists only have three minutes, shorter than the average chart song, and most viewers are hearing the song for the first time and alongside almost 30 other ditties. It has to “gel” with the artist, says Mr G:son. It cannot be bland.
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