Online advertising now counts for half the total advertising in American and British elections
noted in 1859 that the telegraph was doing a lot to clean up politics. “The telegraph gives the speaker in the furthest East or West an audience as wide as the Union,” it wrote. That made it harder for politicians to promise to relax drinking laws in one city and impose Prohibition in another.
Spooked—especially by the irritation of American politicians, who regulate them—some tech firms have changed their rules. Twitter is to ban nearly all political advertising. Google, which owns YouTube, says it will ban ads that make egregiously false claims, and restrict the precision with which political ads can be aimed at specific groups of people. For now, Facebook is sticking to its guns, saying it will not regulate political speech—though there are signs it is wavering .
Partisan rancour and short-term self-interest, particularly in America, may make that difficult. But history offers hope. Politicians have agreed in the past on whether and how to regulate other media technologies such as radio, television and newspapers. The rules created for analogue democracies offer a relatively uncontroversial starting-point for digital ones. In America, for instance, the source of political television ads must be disclosed. The same should be true online.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Timeline Of Online AdvertisingThis year makes the 25th anniversary of the invention of the online banner ad, and in that time digital advertising has significantly shaped the internet experience. The Onion looks at how online advertising has changed over the years.
Lire la suite »
Amazon ads are a booming business — but a turnoff for shoppersAmazon has turned its online store into an advertising powerhouse in just a few years, but that booming business can frustrate consumers.
Lire la suite »
Kenyan rivals launch report to help end election violenceKenya’s president and top opposition leader launch a report that they call a road map for unifying the country and ending deadly violence around elections.
Lire la suite »
On the campaign trail: A Lovely Day in the UK to 'Get Breakfast Done'On the campaign trail: A Lovely Day in the United Kingdom to 'Get Breakfast Done' via piperliza and WJames_Reuters GE2019
Lire la suite »
Who Is Winning the Dog Primary?We've heard they have a real nose for paw-licy, but we're still going to hound them.
Lire la suite »
Smart speaker advertising could be part of the future of audio - Business InsiderAmazon and Google don't sell ads on their smart speakers, but a market shift toward audio might force the companies to reconsider.
Lire la suite »