This is how to improve conversion rates for international visitors.
Thanks to the ubiquity of social media and global search platforms, consumers are finding brands with ease online regardless of where they are. However, these visitors convert to shoppers at shockingly low rates because the shopping experience rarely feels like that of domestic web sites, resulting in fear and uncertainty about the buying process. Additionally, if cross-border shopping isn’t managed carefully it can be more expensive, due to costly shipping, duties and taxes.
There are several aspects to localizing the product pages on your web site so that local shoppers feel they are shopping from a domestic site. The display of pricing is particularly important in this case and the best practice is to configure pricing so that the local currency is displayed. It’s also important to ensure the actual prices reflect the norms of any given market. In some countries, customers might be accustomed to seeing prices that end in “.99” or “.
Brands should make sure shoppers understand all the fees involved and e-tailers should offer the option to pay these upfront should the customer prefer not to remit these fees later. Depending on the product, business and local customer preferences, some brands might find that including the duties and taxes in the original price of the product increases conversion rates for shoppers.
Providing multiple shipping option accounts for customer nuances across the world: shoppers in more affluent countries may be willing to pay more for shipping to get their orders faster, whereas consumers in other regions might be willing to wait longer and save money. Crafting the right shipping strategy ensures that brands can mitigate the impact on their margins and keep their cross-border e-commerce efforts profitable.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Klopp says Napoli may enjoy trip away from homeLiverpool manager Juergen Klopp said Champions League visitors Napoli will be tough to beat regardless of the situation at the Italian club, where the president is reportedly in a standoff with his coach and players
Lire la suite »
Megan Thee Stallion Posts Video From French Montana's Hospital BedsideMegan Thee Stallion is all about bedside manner as she visits French Montana in the ICU. 👩⚕️
Lire la suite »
American Medical Association celebrated for supporting LGBTQ conversion therapy banAlexis Chavez, a physician and advocate for LGBTQ youth, said she's heard many horror stories from fellow transgender people who have been so traumatized by conversion therapy, that they've tried to take their own lives. 'People who have experienced conversion therapy of sexual orientation
Lire la suite »
Top US medical group celebrated for supporting LGBTQ conversion therapy banThe American Medical Association, the country's largest association of physicians, announced its support for a federal ban on conversion therapy.
Lire la suite »
Winning With Well-Being: Improve Employee Health To Improve Your Bottom LineYour company won't thrive unless your employees do. In fact, employees with strong overall well-being are six times more likely to be engaged in their jobs and twice as likely to adapt to change. Here's how to build an employee well-being strategy that will help your employees and business thrive.
Lire la suite »
Expo 2020 unlikely to stop Dubai's real estate downward trajectory: S&PExpo 2020 is unlikely to improve the dire conditions of Dubai's real estate...
Lire la suite »