From “staff picks” to “crowd-pleasers,” our wine columnist decodes wine-store marketing lingo
any wine shop and you’ll likely see signs touting a “hidden gem” or a “staff pick” or perhaps even an “unsung hero” or two. If you’re wondering what these terms really mean, you’re not alone.
Is a staff pick a wine a staffer actually loves or one the wine merchant needs to move? Similarly, is a hidden gem truly special but little known, or simply a bottle that has sat on the shelf a little too long? I recently queried retailers about why they attach certain phrases to certain bottles. In the process I found some wines that truly lived up to their buzzwords.
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