Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan. - by masonpelt marketingplanning marketingstrategies
. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.
There is no shortage of acronyms, and frameworks to define business goals, or help with long-term planning, but as the anatomy of a goal S.M.A.R.T works well. For a longer explanation of S.M.A.R.TWhen asked people often name big number goals:Or general directional goals like:None of these goals are S.M.A.R.T. Most require consulting to define or distract from meaningful work. The above set of goals isn’t really in the ballpark of what should be focused on for most businesses.
To further define, the businesses one location is at about 90% max possible revenue and is logistically unable to double sales. To double revenue, the business will need a second location. Opening the second location will require funding, more staff, and more managers, likely the business owner will earn less for some time and must give up control. That’s the point a lot of businesses change their goals.One of my favorite people interpersonally was one of Push ROI’s most difficult clients.
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