Chug life, cholo-style
“I was drunk!” confesses Edgar Preciado, the congenial de facto mayor of the Los Angeles craft beer scene. He’s reflecting on March 4, 2018, the night of his first “cholo chug.”
The 42-year-old Compton resident, who works as a production coordinator at an aerospace company, knew he was onto something. Preciado would soon add a delightfully profane signature toast as he continued to capture himself rapidly imbibing other celebrated local craft beers, plus some out-of-market heavy hitters, including his infamous chugging of Toppling Goliath’s KBBS, a holy grail bourbon barrel stout.Industry insiders began to take notice.
Nowadays, it’s difficult for Preciado to attend a local beer event without being mobbed, and breweries across the country are constantly soliciting him to chug one of their offerings. “Unfortunately, human beings are always going to be judged by appearances,” Preciado says. “But when they start talking to me and they know who I am, all of that goes out the door.”
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