As the cost of gas, food and hundreds of other things rises, our definition of cheap or expensive has changed. Here's how to adjust your thinking about prices to adapt to higher inflation.
Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms.
Illustration: Adele MorganThe rising cost of gas, food and hundreds of other things is pushing Americans to rethink how they read every price tag. Whether in the produce aisle or the used-car lot, our definition of cheap or expensive has changed, researchers on consumer psychology say.
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