No Experience? No Problem. Launch A Successful Purpose-Driven Brand By Doing These 6 Things
Share to twitterBethany Tran, Founder of The Root Collective, was inspired to launch her ethical shoe brand after a trip to Guatemala where she saw a need for job opportunitiesTen years ago, Bethany Tran went to Guatemala and had a transformative week that would ultimately change the trajectory of her career. Her friends had started a nonprofit that was working to break the cycle of poverty in the largest urban slum in Central America.
It was a pivotal moment for Tran. “If all these women in Asia and Africa are seeing problems and solving them,” she said, “and they don’t have all the opportunities I do, then I literally have NO excuse to not do anything.” The idea for a solution to the problem she witnessed in Guatemala had been bouncing around in her head for a few years, so that’s when she knew it was time to stop making excuses and take action.
“I had zero experience in any of the things I should have known about,” said Tran in hindsight. Because of that, she turned to Google and researched anything and everything about the industry. “It was empowering because I came to understand how much I was capable of learning. It was super hard and I made a ton of mistakes; I still make mistakes, but I just had to figure it out.
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