How This Vlogger Turned One DIY Recipe Into A 100-Product Hair-Care Line

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How This Vlogger Turned One DIY Recipe Into A 100-Product Hair-Care Line
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How this vlogger turned one DIY recipe into a 100-product hair-care line: R29xTarget BuyBlack ad

How did The Mane Choice come to be? When and how did the brand go from an idea to reality?

"Honestly, the people demanded it. I started out on YouTube chronicling my journey to natural hair. I was in my kitchen literally mixing ingredients together to use on my own hair and just sharing the results. The OG followers remember these videos, and I'm grateful for them because they were the first customers as well when I launched my first line of products.

"Start by solving a problem. This is really advice for any business, but once you figure out the answer to a problem, your customers will naturally come. Also, be authentically you. People connect more with authenticity. They have to trust the product, but they have to trust you as well.""What's next is people embracing it and understanding that it's a personal option. People who decide to wear their hair natural find what products work for them.

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