How This Brand Is Bringing Ethical and Sustainable Values To Skate Culture:
environmental goals. The recently certified B Corp was also worn by skaters at the Tokyo Olympics.Consumers – and their power to spend in support of their values – can push business to be more sustainable and socially responsible. But research has shown that , and so people have difficulty simultaneously valuing brands’ social mission and other goals such as quality or price.
Marquis: I see that a big part of the brand's mission is now bringing its presence to skate shops internationally - to bring sustainable, ethical values to more skaters through their local communities. Can you tell us a bit more about why this is so important to you? Skateshops are one of the keystones of skateboarding culture.
This came from the pain and disappointments from our previous experiences working in the fashion and footwear industry, we had left our executive positions and we wanted to work in a great company and with great people, so we decided to create one! Our a-ha moment was in the Chilean Andes.. we went with our wives snowboarding there and came back and decided to join forces.
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