Network presentations — by the likes of ABC, NBC and Fox — sent an inescapable message that the new season will be different, with scripted shows likely to be delayed by the strike
In an effort to increase the pressure on studios to come to an agreement with the Writers Guild of America, some showrunners have chosen to stop publicity work for their series.
WGA members walked off the job May 2 in pursuit of improved residuals for streaming shows and staffing level guarantees, among other demands. The sides remain far apart, with no end in sight. Losing more broadcast time periods to reality TV could be a blow for the WGA. Network shows that provide writers with a full year of work and transparent residual payments are the most desirable positions in the business for scribes.
The audience shift to streaming for scripted shows has already increased the value of live sports and news shows that require viewers to show up at a designated time, giving advertisers a predictable, efficient way to reach consumers. That’s one reason fees for sports rights are skyrocketing.
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