The likes of Beyoncé, Kendall Jenner, and Hailey Bieber have gone all in on the retro-influenced trend this season.
During a summer full of mesh shoes and raffia shoulder bags, one statement accessory in particular has cut through the noise: the trusty headscarf. But, how exactly did something once worn by Brigitte Bardot and Jackie Kennedy on the beaches of Capri and Saint Tropez suddenly work its way into the summer wardrobes of Hailey Bieber, Beyoncé, and Kendall Jenner?
Well, for starters, the styling trick—basically, either a patterned or brightly colored scarf tied underneath one’s chin—is fairly simple to pull off. But it also evokes a sense of nostalgia, in specific the glamorous oceanfront styles of 1950s and ’60s starlets.
But as much as fashion girls are nodding to a bygone era, there’s a handful of scarf-clad stars who are hollering “Yoo-Hoo, Boys!” instead.The Yoo-Hoo brigade kicked off in Paris this spring when Sabrina Carpenter paired a custom Jacquemus swimsuit and skirt with a Bardot-esque head wrap., while yachting in the Hamptons, had her turn in a white sundress that she decked out with a matching white bandana.
At Cannes, Hunter Schafer brought the trend to the red carpet. Though her custom Prada head accessory could more so be considered as a kerchief—or, a piece of fabric used to cover the hair—rather than the chin-wrapped versions seen elsewhere.
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