Renewed interest in outdoor activities and a move into streetwear has given a boost to The North Face.
"There is certainly a return to outdoors, there is a focus on health and wellness, there is a commitment to sustainability and consumers are looking to connect with brands that speak to
those particular trends," said Steve Rendle, CEO of VF Corp., parent company of The North Face.reported that fiscal second-quarter revenue at The North Face increased 31% to $883 million.
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