Is this the best way to put a team back on track?
rebranding — offering up a completely new concept that’s remained little changed since, and will continue for now, even with the announcement of the team's new"snowcap" alternates. Owner Pat Bowlen consulted with Nike to bring about the new logo that would make the team “No. 1 in everything,” as he put it in an. The helmet design was especially striking: a sleek windswept look of the new equine logo, a big change from the orange primary color scheme to dark blue .
But it ultimately did its job. Not only were fans excited about the makeover, but so were players — with defensive end Neil Smiththat he never liked the old design. “It looked like [the horse on the old logo] was sneezing,” he told Orange and Blue 760 in a 2017 interview. The new logo made him feel like the team was on the right track after he joined the team following nine seasons in Kansas City.
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