Is Churchome's Instagrammable message truly reframing Christianity or simply helping the organization rake in millions?
To build their celeb-approved megachurch, Churchome, pastors Judah and Chelsea Smith preach community, love, acceptance, and inclusion. Is their Instagrammable message truly reframing Christianity or simply helping their church rake in millions?In 1999, a young single mom named Pattie Mallette attended a Christian conference in Toronto, about 90 miles from her hometown in Canada.
Not that these megachurch scandals are unique to the 1980s. Last year, high-profile pastors Bill Hybels in South Barrington, Illinois; Dean Curry in Tacoma, Washington; Les Hughey in Scottsdale, Arizona; and Andy Savage in Memphis were among a number of Christian leaders reported to have been fired or forced to resign following allegations of sexual misconduct or abuse.
On a Wednesday evening last February, the lobby of the Saban Theatre buzzed with teens, twenty-, and thirtysomethings wearing T-shirts and distressed denim. One guy with a fur collar on his jacket had a neck tattoo of praying hands. Former NFL player Reggie Bush and his wife, Lilit, slipped into reserved seats toward the front row of the nearly-2,000-capacity theater. The stage was illuminated in blue and purple lights, and a keyboard stood in place of an organ.
It’s a day before the aforementioned service, and she is at the kitchen table in her light-filled home, which is decorated with sleek modern furniture and sits at the end of a cul-de-sac high atop the Hollywood hills. Churchome, which operates as a 501c3 organization, purchased the 2,806-square-foot, four-bedroom home in 2016 for roughly $2.5 million as an investment in its future in Los Angeles. The church’s total revenue last year was about $20 million; $18.
Churchome Global, which is run by app-development company Seventh Spark, also allows users, a majority of whom are single, to direct message one another, which means it sometimes functions like a dating app. Using Pushpay, a donor-management system designed for churches, the app also makes it easy to set up one-time or recurring donations to any of the church’s five campuses.
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