The marketing and promotion behind TaylorSwift's last five projects — and their first-week sales and streams — likely informed her strategy for TSMidnighTS.
arrives after months of pre-release promotion and pre-orders — but no music from the 13-track album was released until the album dropped in full. The set’s “Anti-Hero” garnered anon Oct. 21 and is being promoted as its lead radio single. The album is available to purchase in a standard digital album , an iTunes-exclusive version with a bonus track , four standard CD editions , four vinyl LP editions and a cassette tape.
Target also sold an exclusive “Lavender” edition of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks. In addition, in the weeks leading up to release, Swift’s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs. was also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders. arrived, Swift issued a deluxe edition of the album with seven bonus songs to streaming services and digital retailers .
What else might Swift have up her sleeve during release week? As with most things in Swiftworld — only she knows for sure until it’s announced. What we do know — thanks to her on Monday and a second music video from the album will arrive on Tuesday . Her social media calendar has also teased possible promotions or activations with Target on Saturday and independent record stores on Sunday.and some of the marketing and promotional activations that fueled their arrivals on the chart.