How small businesses can prepare for the holiday season

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How small businesses can prepare for the holiday season
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Ring in the holiday shopping season with 5 tips to keep your customers happy despite impending supply-chain snarls

Now that the shelves are stocked, trees are lit, and holiday playlists set on repeat, it's time to focus on customer service. While business owners can do only so much in terms of shipment and supply, you can provide a jolly experience for your customers at a time when shopping can be utterly stressful. 1. Message customers early and often, urges business owners to encourage their customers to shop early if they want to get their orders on time.

. He set a goal to reach $1 million in December sales and prepared his team to handle the influx of orders."We're expecting that food-based gifts are going to be a very big thing," he said. And he's prepared to stop selling once his company reaches its goal."If we go over capacity on December 15, so be it," he said, referring to what he plans to do if his cookies sell out."We have to be at peace with that and say this is as far as we can go."

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