Ten years ago, an enterprise startup, Slack, grew into a massive business that changed how we all communicate — even outside work.
Most enterprise software is shitty. It’s clunky and unintuitive; the user interface is an afterthought. It seems obvious that the people who make these apps know that only a few people need to be convinced to make the purchase, and user interface matters a lot less than business-critical features. The average employee might hate the app, but that doesn’t matter. They’re going to use it anyway.
Slack tested out these products to see what didn’t work with them and discovered two things they could improve on: notifications and keeping a person’s place when they switched between mobile and desktop. That meant that even though Slack wasn’t doing head-to-head marketing — or indeed, any marketing at all — customers kept leaving other platforms and coming to Slack because it worked better.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Roof collapses on unoccupied Anchorage commercial building with heavy snow loadTen commercial roofs have collapsed this season under heavy snow, officials said.
Lire la suite »
California's war on plastic bag use seems to have backfired. Lawmakers are trying againTen years after California passed landmark legislation to reduce plastic bag use, the tonnage of discarded bags has skyrocketed. What happened?
Lire la suite »
Heidi and Spencer Exchange Vows - The Hills: New Beginnings (Video Clip)Ten years after saying 'I do,' Heidi and Spencer renew their marriage vows in front of their friends and family.
Lire la suite »
Former NFL players share stories of their Super Bowl TDsWhat's it like to score a touchdown in a Super Bowl? Ten former players share memories of their big moment.
Lire la suite »
Small Group Marches on Despite Cancellation of Martin Luther King Jr. March in San AntonioA small group of marchers in San Antonio continued their annual tradition of marching on Martin Luther King Jr. Day, despite the cancellation of the city's official march due to freezing precipitation. Participants made their way on MLK Drive, singing and waving to passing cars, determined to honor the civil rights leader.
Lire la suite »
Virginia lawmakers criticize State Department for not reimbursing nonprofit group aiding Afghan evacueesMembers of Virginia’s congressional delegation on Friday chastised the U.S. State Department for not reimbursing a nonprofit group that played a vital role in helping Afghan evacuees entering the state in droves in 2021. The nonprofit, Northern Virginia Emergency Response System (NVERS), provided aid for thousands of Afghans during a period of federal support lapse after the Taliban took control of Kabul. Despite repeated attempts to recoup nearly $700,000 in costs, the State Department has not paid NVERS.
Lire la suite »