How Skullcandy found its voice as a challenger brand paid brandstorytv
With this campaign, Skullcandy found a way to transcend the typical marketing program by shooting straight for fostering emotion with dedicated content creation. The challenger brand found success by amplifying its brand voice through investment in the provision of entertainment to its consumers.
In the case of Skullcandy, the brand surveyed their competing market and recognized quickly that their competitors were so deeply focused on sharing the tech specs, quality, and features of their products that they ultimately present as stiff, left-brained, and drab. Skullcandy’s 12 Moods campaign not only managed to achieve a macro identity as a colorful, playful, and entertaining brand that presents as more than a headphone company, but were able to bake in micro-identities throughout by shifting each mood, color, artist, athlete, and custom product from month-to-month.
In the instance of 12 moods, the anchor points for an audience looking to self-identify with something are all there. With names that correspond with colored products like mint-green “fresh” earbuds, muted “elevated” olive over-ear headphones, and “chill” accessories like an ice-blue water bottle made in collaboration with Camelbak, those seeking to define or further solidify their own identity have many options under one roof to choose from with Skullcandy.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
How Robin Givens Found Her Voice After Surviving Domestic ViolenceIn a candid Just the Sip interview, Robin Givens opens up about overcoming domestic violence and finding her voice with new TV opportunities.
Lire la suite »
Founding a Small Brand Outside a Fashion Capital Can Be Good for BusinessCities like Portland, Philadelphia and Brownsville may lack in established fashion infrastructure, but they make up for it in community and authentically unique inspiration.
Lire la suite »
'Black Voices for Trump' advisory board member once said homosexuality is 'evil' and an 'abomination''Black Voices for Trump' coalition board member Clarence Mason Weaver was recently found to have said women should be 'handmaidens' and be 'submissive.'
Lire la suite »
Troian Bellisario Has Some Thoughts About Her And Shay Mitchell Giving Their Daughters An 'A' NameTroian Bellisario Has 'A's All Around Her Daughter's Playroom And Is Fully Aware Of The Irony
Lire la suite »
Beauty Brands Are Finding Innovative Ways to Reduce Packaging WasteMost beauty products are swathed in plastic, but only 12% of plastic is recycled, which means that eight million tons end up in our oceans every year:
Lire la suite »
Third Israeli election looms after Netanyahu and challenger fail to form governmentIsrael moved closer toward holding a third election in less than a year on Wedne...
Lire la suite »